AFC Bournemouth have signed Asian online sports betting firm BJ88 as their Official Front-of-Shirt Partner on a two-year agreement starting with the 2024/25 season.

According to the agreement, BJ88 will also provide the club with financial donations towards community projects for adults, which will be aimed at improving health and wellbeing as well as promoting inclusion. 

Also read: AFC Bournemouth Sponsors 2024/25

Speaking about the BJ88 deal, Rob Mitchell, Commercial Director, AFC Bournemouth, said:

“The club is excited to be partnering with bj88 for what is a record-breaking deal. Their investment will have huge significance to help us compete in the Premier League both on and off the pitch.“

A Spokesperson for BJ88 said:

“We are truly excited and honoured to agree this important and mutually beneficial partnership with such a historic and globally respected footballing brand as AFC Bournemouth. We have been very impressed throughout with the club’s determination and ambition, and we look forward to working with the club in supporting them with some exciting innovations moving forward.”