The England and Wales Cricket Board (ECB) has announced a partnership agreement with Indian tyre manufacturer BKT Tires, roping it in as an Official Partner of The Hundred for its 2024 edition.

As per the agreement, BKT Tires will have its logo featured on the leading arm of all the teams’ player shirts across the men’s and women’s sections. BKT will also have branding presence at the stadiums and different assets during every game of The Hundred this year.

Also read: England and Wales Cricket Board (ECB) Sponsors 2024

Speaking about getting BKT Tires on board, Tony Singh, Chief Commercial Officer, ECB, commented:

“The Hundred has always been about innovation and attracting a new audience and BKT Tires are aligned with those aims. We look forward to working alongside them as we continue to take The Hundred to as many fans as possible across England and Wales.“

Rajiv Poddar, Joint Managing Director, BKT Tires, said:

“This partnership fully reflects the value of inclusivity we hold dear, building together both women’s and men’s teams for over five weeks. This is the result of our shared passion for this extraordinary sport, which aims to bring added value to the cricket experience. The Hundred has always been about innovation and attracting a new audience and BKT Tires are aligned with those aims. We look forward to working alongside them as we continue to take The Hundred to as many fans as possible across England and Wales.”