Norwich City have announced a new partnership agreement with management and people skills training company Blue Heron Training, who will join as the women’s team’s Official Sleeve Partner. The deal will see the Blue Heron Training logo present on the women’s team’s playing shirt’s sleeves.

Eleanor Watson, commercial development manager at Norwich City, commented,

“From the moment I met with Alex, it was evident that there was an excellent match in principles between Blue Heron Training and Norwich City. Their lively enthusiasm for making an impact and assisting businesses reach their goals was unparalleled. As a newer entity in the area, their resolve to make a significant impact in their field has only grown stronger. We are thrilled to support them in reaching these goals moving forward and forging a long-lasting relationship.”

Alex Sellers, founder and managing director of Blue Heron, added,

“We are super excited to be supporting Norwich City Women. We’re all great fans of football and in love with our fine city, so what better way to get involved! You will see us cheering from the sidelines and we can’t wait to meet everyone who is a part of this great football club.”