Borussia Mönchengladbach Archives

Under manager Marco Rose, Die Borussen have become an exciting prospect in the last few years. This season, they look ready to not only challenge eternal German champions Bayern for their crown, but also create an upset in their Champions League group. We look at their sponsors for the season.

MAIN SPONSOR

Flatex – Ahead of the 2020-21 season, online brokerage platform Flatex was announced as the new principal sponsor of Borussia Mönchengladbach. Flatex replaced Deutsche Bank’s Bonn-headquartered retail banking division Postbank, who served as the club’s principal sponsor for eleven years. Flatex’s deal with the club currently runs until 2023.

CO-SPONSORS

Audi – Ingolstadt-based German automobile giant Audi serves as a co-sponsor to Borussia Mönchengladbach. The deal grants the famous automaker branding rights across the club’s digital and physical assets.

Bitburger – Bitburger Brewery serves as the official beer partner to Borussia Mönchengladbach since 2011. The partnership makes the brewery a co-sponsor of the club and grants it pouring rights inside the club’s home ground, BORUSSIA-PARK, and branding rights across the club’s digital and physical assets. Bitburger last renewed its deal with Die Borussen in May 2015. It currently runs until 2022.

Elten – Safety shoe manufacturer Elten was announced as a co-sponsor of Borussia Mönchengladbach in July 2018. The deal grants the shoemaker branding rights across the club’s digital and physical assets. Elten also works with Die Borussen to make exclusive club-themed editions.

Puma – German sportswear giant Puma was announced as the new kit supplier of Borussia Mönchengladbach in April 2017 in a deal that would start from the 2018-19 season. Puma replaced fellow Italian sportswear brand Kappa, who had been supplying the kits to Die Borussen since 2013. Puma has a long-standing affiliation with the club, having previously worked with them from 1976 to 1992.

Reuter – Online bathrooms, lights, living rooms, kitchens and heating appliances retailer Reuter also serves as a co-sponsor to Borussia Mönchengladbach. The sponsorship deal grants the company branding rights across the club’s digital and physical assets.

Santander – Spanish financial services company Santander has been a partner of Borussia Mönchengladbach since 2001. The co-sponsorship deal grants the firm branding rights across the club’s digital and physical assets. The last extension of the deal between the two parties in October 2017 also saw Santander fund the club’s new youth centre. The deal currently runs until 2022.

Sonepar – French electrical appliances distributor Sonepar is a long-time partner of Borussia Mönchengladbach and was announced as the new sleeve sponsor of the club ahead of the 2020-21 season, replacing H-Hotels. The improved deal, reportedly worth between €2m (currently $2.36m) and €2.5m (currently US$ 2.95m), sees the Sonepar logo appear on the left sleeve of the club’s matchday kits. Sonepar also holds company branding rights across the club’s digital and physical assets.

HEALTH PARTNER

AOK Rheinland/Hamburg – German health insurance company AOK (Allgemeine Ortskrankenkasse) Rheinland/Hamburg serves as the official health partner to Borussia Mönchengladbach. The deal grants the company branding rights across the club’s digital and physical assets. Since January 2019, AOK also serves as the principal sponsor of the club’s esports team in a deal currently running until 2021.

SPORTS BETTING PARTNER

UNIBET – Malta-headquartered sports betting platform UNIBET became the official sports betting partner of Borussia Mönchengladbach in January 2019. The three-year deal grants the platform branding rights across the club’s digital and physical assets. UNIBET also provides stats and insights to fans on matchdays.

PREMIUM PARTNERS

Apotal – German mail-order pharmacy Apotal serves as a premium partner to Borussia Mönchengladbach. The partnership grants the firm branding rights across the club’s digital and physical assets.

AXA – French insurance firm AXA also serves as a premium partner to Borussia Mönchengladbach. The partnership grants the firm branding rights across the club’s digital and physical assets and reserve rights for 10 VIP seats at the BORUSSIA-PARK.

BRAX – German fashion brand BRAX serves as a premium partner to Borussia Mönchengladbach since 2010. The partnership grants the company branding rights across the club’s digital and physical assets. BRAX also offers exclusive discounts on its products to club members.

Cichon Personalmanagement – Temporary employment, recruitment and on-site management firm Cichon Personalmanagement also serves as a premium partner to Borussia Mönchengladbach. The partnership grants the firm branding rights across the club’s digital and physical assets.

DeinSportsfreund.de – Online sports equipment retailer DeinSportsfreund also serves as a premium partner to Borussia Mönchengladbach. The partnership grants the firm branding rights across the club’s digital and physical assets.

Falken – Japanese tyre brand Falken serves as a premium partner to Borussia Mönchengladbach since August 2019. The partnership grants the firm branding rights across the club’s digital and physical assets. Last month, Die Borussen agreed to a one-year extension of their deal with Falken.

H-Hotels – H-Hotels joined Borussia Mönchengladbach’s sponsorship portfolio in July 2017 as their new sleeve sponsor. It became a premium partner of the club the year after. Despite losing the sleeve sponsorship to Sonepar ahead of this season, the hotel group remains a premium partner of Die Borussen and enjoys a strong branding presence across the club’s digital and physical assets.

Magenta Sport – Deutsche Telekom’s sports streaming platform Magenta Sport also serves as a premium partner to Borussia Mönchengladbach. The partnership grants the platform branding rights across the club’s digital and physical assets.

MAN Gruppe – German vehicle manufacturer MAN Gruppe also serves as a premium partner to Borussia Mönchengladbach. The partnership grants the company branding rights across the club’s digital and physical assets.

Medical Park Gruppe – The clinics group also serves as a premium partner to Borussia Mönchengladbach. The partnership grants the group branding rights across the club’s digital and physical assets. Medical Park also provides its range of medical services to the club.

Metabo – Nürtingen-based power tools manufacturer Metabo also serves as a premium partner to Borussia Mönchengladbach.The partnership grants the company branding rights across the club’s digital and physical assets.

Ravenol – Werther-based lubricants producer Ravenol serves as the official lubricant partner to Borussia Mönchengladbach since July 2016.The premium partnership grants the company branding rights across the club’s digital and physical assets.

Rheinische Post – Düsseldorf-headquartered German regional daily newspaper Rheinische Post also serves as a premium partner to Borussia Mönchengladbach. The partnership grants the newspaper branding rights across the club’s digital and physical assets.

SunExpress – Turkish-German airline SunExpress also serves as a premium partner to Borussia Mönchengladbach.The partnership grants the airline branding rights across the club’s digital and physical assets.

STADIUM PARTNERS

Bolten – Korschenbroich-based world’s oldest altbier brewery Bolten-Brauerei serves as a stadium partner to Borussia Mönchengladbach.The partnership grants the brewery pouring rights inside the BORUSSIA-PARK. The two parties have also launched a club-themed beer.

Brumberg – Sundern-based electronics company Brumberg also serves as a stadium partner to Borussia Mönchengladbach. The partnership sees Brumberg handle all the lighting operations inside the BORUSSIA-PARK and the adjacent Borussia-8-Grad building complex.

Coca-Cola – The American beverage giant also serves as a stadium partner to Borussia Mönchengladbach. The partnership sees the company supply its range of products inside the BORUSSIA-PARK.

EGN – Viersen-headquartered disposal services provider Entsorgungsgesellschaft Niederrhein (EGN) also serves as a stadium partner to Borussia Mönchengladbach. The partnership sees the company provide its services to the club on matchdays and other major events.

Froneri – Leeming Bar-headquartered global ice cream manufacturer Froneri also serves as a stadium partner to Borussia Mönchengladbach. The partnership sees the company supply its range of ice cream inside the BORUSSIA-PARK.

NEW – Innovative and service-oriented energy provider NEW also serves as a stadium partner to Borussia Mönchengladbach. The partnership sees the two parties work on sustainable energy projects throughout the city of city of Mönchengladbach. NEW also holds branding rights across the club’s digital and physical assets.

Hardy Remagen – Meat-based products manufacturer Hardy Remagen also serves as a stadium partner to Borussia Mönchengladbach.The partnership sees the company supply its range of food products inside the BORUSSIA-PARK. Hardy also holds branding rights across the club’s digital and physical assets.

BUSINESS CLASS CUSTOMERS

A + T Immobilien
ACTIWA
Adon
Nettimmo.de
Allport Cargo Services
Althans
Art Hotel Superior
Aufzugtechnik Weber
Augenbroe Glas
Bibiskids
Brendebach Ingenieure
Brüggemann Zelte
Bücker
Busch & Ridder Steuerberater
Chiasa
D-Coat
Dr. Okan Clinkilic
DUMA-BANDZINK
EFG Niederrhein
Eickenberg Bau
Elektro Thomas
ESB
Fels+Hüsges
Fernsehhaus Schmitz
Förderband-Schnell-Dienst
Frank Conrad Einzelhandels
Fromm Baumanagement
Gordion Data Systems Technology
Gram Bau- und Planungsbüro
Hausmann
Heidelberger Druckmaschinen
Hermanns & Kreutz
Industrieberatung J. Knobel
IKM
IS2
Jungen & Kollegen
Karnatz & Berger
Kastor, Walter & Co.
KGV Fuhrparkservice
KHB
Kohl Textiltechnik
Kreativ Bau
Kreisbau
Kreykamp
Krüger & Co.
Kuhring Betreuung
Lankes
LaserHost
Lettermann
Livetime
Logitec
Mano
Menge & Co.
Mertzbach Malerbetrieb
Mund Haustechnik
NYNAS
P & M Jansen Gebäudereinigung
Posthaus-Contract
Rheinische Erbenermittlung Hebben
Sanner IT Consulting
Sascha Schumacher Autogalerie
Schrift & Licht Werbetechnik
Sillmanns
Smurfit Kappa Recycling
SN Strand und Landhotel
St. Elisabeth-Apotheke
Stahlbau Trepels
Steel Service Krefeld
Super Sonntag
Tarnowitz Bau
TS Bau
Vliepa
Wilhelm Quadt & Co.

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