The Women’s National Basketball Association (WNBA) has announced a multi-year deal with dating and networking platform Bumble.

The deal is aimed at promoting equality in the sport and elevate the athletes. Bumble will become the league’s first-ever Official Dating App Partner and serve as the Presenting Partner of the league’s Orange Carpet.

Bumble will also work on various fan engagement activities, including date nights at the games. 

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Colie Edison, Chief Growth Officer, WNBA, added:

“Bumble’s history of encouraging and championing women resonates deeply with the core values of the WNBA. Our partnership with Bumble furthers our shared mission of empowering women, and we look forward to creating impactful, inspiring opportunities focused on the power of connection.“

Cameron Brink, WNBA athlete and Bumble Ambassador, commented:

“To collaborate alongside a company who centres around women was super important to me. From starting my time with Bumble as a college athlete to now growing with them in the WNBA makes our relationship that much more special. The first moves Bumble has made in sports over the years are so inspiring and I can’t wait to see the impact their partnership with the WNBA will have on fans everywhere.“

Lidiane Jones, CEO at Bumble, said:

“Partnering with one of the most renowned organisations in women’s sports, the WNBA, is extremely exciting for us and it exemplifies everything Bumble stands for: empowering and spotlighting women’s stories, helping people make connections over shared values and interests, and creating fun and safe experiences to bring our community together offline. We know being a sports fan is an important part of who people are and we look forward to celebrating that through this partnership.“