FMCG company signs one year deal with BCCI

CavinKare, a FMCG major based out of Chennai has signed a yearlong partnership with the Board of Control for Cricket in India, which will see CavinKare become the exclusive third umpire sponsor.

The firm will be sponsoring all of the home games across all formats, of the Indian cricket team for the 2021-22 season. The partnership will see CavinKare receive on ground branding and visibility through LED signages, sight screens, LED logos and ‘CK Exclusive Super Sixes’ (CK branded creative with ‘Super Sixes’ each time any batter hits a six across all formats). Through the partnership CavinKare hope to gain increased brand visibility across the world.

 

Venkatesh Vijayaraghavan, CavinKare’s CEO and Director, commented,
“It is truly a momentous occasion for us at CavinKare, and we are happy to work with international cricket in India. Cricket is a shared emotion that instantly unites people from all over the country, and our brands properly reflect this sense of togetherness.

‘We are optimistic that the association and exposure that we will gain throughout the course of the contests will be phenomenal. We are confident that this will increase our brand’s visibility in new regions, especially among the global audience.”

The partnership got underway with CavinKare’s hair-care brand Indica, which was promoted during the recent India-New Zealand T20 series.