Arsenal Football Club have announced a multi-year partnership with global e-commerce platform ComAve, roping it in as their Official E-Commerce Marketplace Partner.

The deal will see ComAve build an “innovative online platform including shopping experiences for the fans”.

ComAve will also work on a host of other fan engagement activities, including giveaways and other offers for the Gunners fanbase. 

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Juliet Slot, Chief Commercial Officer, Arsenal FC, commented:

“We’re proud to welcome ComAve as our first Official E-Commerce Marketplace partner. This new partnership supports our ambition to strengthen our connection with our supporters around the world – providing them with new and unique opportunities to engage with our club. ComAve shares our ambition to always move forward, and our partnership also helps them achieve their growth goals by reaching Arsenal supporters globally.“

Jassim Sulaiti, Regional Managing Partner at ComAve, added:

“Arsenal is a leading global club, and partnering with them is a major milestone for ComAve. We are excited to offer supporters an unparalleled shopping experience and strengthen their connection with the club. Our mission is to redefine the retail experience and strengthen supporter engagement, and this partnership is the perfect opportunity to support us with that.“