Italian football club AC Milan have signed a partnership agreement with tequila brand Cincoro, roping it in as their Official Tequila.

As per the agreement, Cincoro Tequila, founded by former NBA greats such as Michael Jordan, Jeanie Buss, Wes Edens, Wyc Grousbeck, and Emilia Fazzalari, will work with the Milanese club on various fan experiences. Its products will also be present at San Siro and during other Milan events. 

Maikel Oettle, Chief Commercial Officer of AC Milan, commented:

“We are incredibly excited to welcome Cincoro Tequila to AC Milan. This partnership is a testament to our commitment to aligning with brands that embody the same spirit of excellence and luxury that defines AC Milan. This collaboration will undoubtedly elevate our brand’s prestige on a global scale, connecting the elegance of Milanese culture with the sophisticated allure of Cincoro.“

Emilia Fazzalari, Cincoro Tequila’s Co-founder and Executive Chairperson, said:

“Launching Cincoro Tequila in Italy has long been a goal of ours and we’re thrilled to finally bring Cincoro to premium spirits aficionados in Italy. This extraordinary partnership allows us to introduce Cincoro’s rich and delicious taste to discerning Italian consumers and international travellers alike.“