Crystal Palace Football Club have announced signing a partnership agreement with Austrian energy drinks giant Red Bull, roping it in as the Official Energy Drinks Partner of their men’s and women’s teams.

The deal will see Red Bull enjoy branding presence at Selhurst Park via pitch pitch-side boards, digital ribbon, crowd-facing LED boards, in-stadia TV screens, and drinks hardware. Red Bull products will also be made available in select kiosks.

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Speaking about the deal with Red Bull, Barry Webber, Chief Commercial Officer of Crystal Palace FC, commented:

“We’re absolutely thrilled to be joining forces with a brand as globally recognised and innovative as Red Bull. With a rich legacy supporting and developing world-class athletes and teams across a variety of sports, Red Bull’s passion and energy aligns perfectly with our club’s ambitions and vision for the future.”