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Serie A renews Philadelphia

Serie A renews Philadelphia partnership

Multi-year deal announced Italy's top-tier football league, the Serie A, has announced a multi-year partnership renewal agreement with the Mondel?z International Group-owned cheese brand - Philadelphia. After serving as an...

LaLiga extends Bloomsbury Football partnership

LaLiga extends Bloomsbury Football partnership

LaLiga to continue supporting youth football in the UK Spain's top division football league, the LaLiga has announced a partnership extension with Bloomsbury Football, with the partnership set to continue...

Sydney Thunder Homestar Finance extension

Sydney Thunder extend Homestar Finance partnership

Big Bash League Sydney Thunder have announced a three-year extension of their partnership with Homestar Finance..

Formula One renews Pacsun

Formula One renews Pacsun deal

Formula One has announced a multi-year renewal of its licensing partnership with fashion brand Pacsun.

UFC expands BetBoom deal

Ultimate Fighting Championship (UFC) expands BetBoom deal

The Ultimate Fighting Championship (UFC) has signed a partnership expansion agreement with online gaming and sportsbook BetBoom.

Australian Open renews Emirates deal

Australian Open renews Emirates deal

The Australian Open has announced a multi-year partnership renewal with Emirates, which will thus remain its Official Airline until 2029.

Formula E Hackett Sport deal extension

Formula E renews Hackett Sport partnership

Formula E has renewed its partnership with fashion brand Hackett Sport, which will thus remain its Official Apparel Provider.

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