Go Digit Life Insurance Limited (Digit Life Insurance), a Pune-based private insurance company, has announced a new partnership with Indian professional cricketer Virat Kohli, confirming him as its latest brand ambassador. 

Extending the ongoing “That’s it” campaign to life insurance, the first ad campaign with the 35-year-old showcases the celebration of Digit Life Insurance in India through simplified, easy-to-understand tech-enabled offerings. 

Kohli is also one of the investors in the general insurance company. 

Also read: Virat Kohli’s brand endorsements

Speaking about the ad campaign, Virat Kohli, said: 

“Digit General Insurance since inception has been focused on simplifying general insurance for Indians. I am genuinely happy to now see the Digit Group is now extending this new-age wave to life insurance as well. I am eager to see how Digit Life Insurance will transform this landscape for Indians and am thrilled to be part of this journey as the brand ambassador.” 

Elaborating on the concept behind Digit Life Insurance launch campaign, Marketing Spokesperson of Digit Life Insurance said: 

“Through the ‘That’s it!’ campaign, we wanted to transform the way we communicate the happiness of buying life insurance in one’s life. Rather than focusing on the aspect of what happens when someone is not in your life, we wanted to showcase the celebration of life that takes place when someone protects their loved ones through life insurance. Digit aims to be the default choice for life insurance for customers and ‘That’s it!’ showcases that obvious choice that Virat Kohli is communicating through the first ad campaign.”