Italian football club AC Milan have announced signing a strategic partnership agreement with Dyson, a tech innovator and design company.

The partnership will see Dyson’s headphones, the Dyson OnTrac, enjoy prominent branding visibility across Milan assets, with the deal aimed to “blend sport and technology to create unique and memorable experiences for all who share the Rossoneri passion.”

Maikel Oettle, Chief Commercial Officer, AC Milan, said:

“We are thrilled to announce this collaboration between AC Milan and Dyson, a brand that shares our commitment to excellence and performance. Dyson is not just a symbol of cutting-edge technology but also represents a constant commitment to quality and innovation, values that perfectly align with our philosophy. Together, we aim to push beyond the limits of what we can achieve on and off the pitch.“

Jake Dyson, Chief Engineer Dyson, added:

“Dyson has bold ambitions to disrupt the audio industry – as demonstrated by the Dyson OnTrac headphones, unveiled this summer. These headphones deliver exceptional sound quality through a high-performance design, underpinned by decades of aero-acoustics research. And with advanced noise cancellation, they help you stay focused – even amid the roar of the San Siro on match day. To celebrate this launch, we are proud to collaborate with AC Milan. The Club embodies the same passion, precision, and dedication to performance that drives Dyson. We are thrilled to collaborate with such an iconic team.“