Juventus Football Club have roped in Enel as their Official Energy Partner following a partnership agreement.

The deal will see Enel have branding presence on the pitch at the Allianz Stadium, the Juventus FC home ground, as well as on big screens, LEDs, and interview backdrops. The brandings rights will be activated during the Serie A and Coppa Italia games of the Juve men’s first team. 

Speaking about the Enel deal, Francesco Calvo, Juventus FC’s Managing Director of Revenue and Institutional Relations, commented:

“We are very pleased to announce this partnership, which links us to a great Italian company that operates globally, like us. This is a common bond between our two organisations, driving us to face the challenges that await us. We are fully convinced that Enel is the ideal partner to help the club pursue the lofty goals it has set for itself in terms of sustainability, which garners our attention on a daily basis.”

Nicolò Mardegan, Head of External Relations at Enel, added:

“It is incredibly satisfying to become the official energy partner of one of the most important and winningest teams in Italy, with whom we share strong synergies in the name of sustainability. Juventus and Enel are winning examples of organisations Made in Italy that create value. This is thanks to the passion of millions of fans and the constant commitment of our Group, which generates and brings cleaner energy to the whole of Italy every day through intelligent, modern networks and essential infrastructures that guarantee the country’s energy security and independence.“