Latest Fanatics News and Highlights

FIFA X Fanatics World Cup 2026

FIFA signs new deal with Fanatics for World Cup 2026

FIFA has recently announced a new partnership with international e-commerce and merchandising company, Fanatics who will operate on-ground at all the stadiums and fan festivals during the FIFA World Cup...

Chelsea extends Fanatics partnership

Chelsea extends partnership with Fanatics

Chelsea Football Club has announced an extension of its long-term partnership with Fanatics, the global digital sports platform and licensed sports merchandise leader. Under the renewed agreement, Fanatics will continue...

Inter Milan Fanatics

Inter Milan sign long-term deal with Fanatics

Inter Milan have signed a ten-year partnership agreement with Fanatics, a digital sports platform and global licensed merchandising brand.

Fnatic announce L’Oréal Men Expert partnership

The deal will see the L’Oreal logo feature at the back of the Fnatic jersey.   British esports organisation Fnatic have announced their partnership with leading beauty and personal care...

Fanatics teams up with IOC to create ecomm platform

New platform to help IOC engage with fans in between Games. Licensed merchandise giant Fanatics has announced its latest partnership with the International Olympic Committee (IOC), which will see the...