Former Real Madrid star Gareth Bale has been announced as a brand ambassador of international betting operator SBOTOP.

SBOTOP, which is owned by Isle of Man–based firm Celton Manx, will have Bale working on various campaigns to engage “with the existing customers and reach out to newer ones”.

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Speaking about the deal, Gareth Bale said:

“I’m thrilled to be joining the SBOTOP family. I look forward to working closely with the team at SBOTOP to engage with fans and make this partnership a memorable one and also help enhance SBOTOP’s values which are based on trust and value. It is an unbelievable year of sport ahead and SBOTOP has some fantastic plans for me to get involved with.“

Bill Mummery, CEO, SBOTOP and Celton Manx, said:

“SBOTOP is absolutely thrilled to team up with Gareth Bale and we welcome him to the SBOTOP Group. I am confident this collaboration will further strengthen the premier position that SBOTOP has built in the sports betting industry based upon trust and value.”