Formula One has announced a multi-year extension and expansion of its long-standing partnership with Dutch beer giant Heineken.
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Leeds United FC and Heineken UK renew partnership
Leeds United Football Club have announced a multi-year renewal of their partnership with Heineken UK, which will thus remain their Official Beer and Cider Partner. The renewal will see the...
Silverstone joins hands with Heineken UK
British racing circuit Silverstone has announced a partnership with Heineken UK, bringing it on board as its Official Beer and Cider Partner.
Surrey County Cricket Club signs long-term deal with HEINEKEN UK
HEINEKEN UK has signed a five-year partnership agreement with Surrey County Cricket Club. The partnership between HEINEKEN UK and The Kia Oval, the club's home ground, will focus on "elevating...
Australian Grand Prix announces Heineken as title sponsor
Heineken replaces Rolex as title sponsor. Dutch brewing company Heineken has been announced as the title sponsor for Formula One's Australian Grand Prix, which is scheduled to take place...