Manchester City Football Club (MCFC) have announced signing a multi-year local partnership agreement with luxury watchmaker Jacob & Co.

The deal will see Jacob & Co. work with the club to create a limited-edition co-branded watch collection inspired from Man City’s footballing legacy.

Jacob & Co. will also work on providing MCFC fans with multiple hospitality packages such as “The Icon Experience” and “Champion’s League VIP Away Trips”, providing them with the best experiences at the Etihad Stadium. 

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Speaking about the Jacob & Co. deal, Jonathan Lingham, Director of Commercial and Fan Support at Manchester City FC, commented:

“We’re pleased to announce our new local partnership with Jacob & Co. This partnership will help to elevate our existing fan experience and supplement our current hospitality offering to continue to provide unparalleled experiences to our home fans and travelling supporters. We’re looking forward to working with the Jacob & Co team in the upcoming season and beyond.”

Benjamin Arabov, CEO of Jacob & Co, added:

“Our fandom in the sports world continues to grow tremendously, especially in football. This partnership is the perfect opportunity for Manchester City fans to experience our ultra-premium custom products while representing their favourite city, team, and players.”