Former Liverpool Manager, Jürgen Klopp has added another brand endorsement deal to his growing kitty of brand endorsements, further enhancing his brand value this year.

In October, 2024 Klopp teamed up with Consumer Electronic brand turned Omni channel Service Platform, MediaMarktSaturn. As part of the deal, Klopp will launch a major brand campaign across different media channels in eleven countries.

This deal was carried out by German Sports Marketing agency SPORTFIVE in collaboration with MJK, the management team of Jürgen Klopp.

Speaking on the collaboration, Michael Schuld, CMO of MediaMarktSaturn commented: 

“Instead of 50,000, we are now 50,001 in Team MediaMarktSaturn: We have successfully secured Jürgen Klopp as our new brand ambassador for the Group – because every strong team has a strong coach. With him, we have a powerful and highly personable face for our company, who will accompany us through our campaigns at the brand level. Jürgen Klopp is authentic. He is passionate. He connects with people and inspires them to exceed their own expectations. This makes him the perfect partner on our journey to becoming the Experience Champion.”

Speaking on the deal, Ron Wiegand, Senior Vice President Global Athlete & Team Marketing at SPORTFIVE said: 

“This partnership exemplifies the dedication of the newly founded collaboration between SPORTFIVE and project MJK with the goal to creating high-impact collaborations that resonate across industries and borders, to strengthen both, Jürgen Klopp’s global appeal as well as the MediaMarktSaturn brand.”