Partnership expanded and extended

British Formula One team Williams Racing have announced a partnership extension with crypto platform Kraken, with the partnership being extended and expanded for the Formula One 2025 season. Kraken has been the team’s Official Crypto and Web3 Partner since 2023 focusing on fan engagement online and offline. The extension will continue to see the Kraken logo present on the Williams’ driver race suits, helmets and team kit and they will continue also in their role as a Presenting Partner at five fan zones. 

James Vowles, Team Principal, Williams Racing, added,

“It is great that Kraken will be continuing with Williams for 2025 with an enhanced global partnership that puts fans first. Kraken were among the first major companies to back our transformation project in pursuit of championship success, uniting two long-standing and highly-trusted organisations in our respective fields, and have seen the progress we have made and the bright future ahead. The partnership exemplifies our approach to build long-lasting relationships that deliver innovative and effective activations, and I look forward to working together in ways that bring fans even closer to the team in the year ahead.”

Mayur Gupta, CMO, Kraken, added,

“We are thrilled to extend our partnership with Williams Racing into 2025 and excited to build on the momentum we’ve created together for a third consecutive year. Experiences at the intersection of Web3 and motorsports, like the Rear Wing Takeover contests and Grid Pass programme, are redefining fan engagement, giving back to supporters through both in-person and digital initiatives. Our shared commitment to putting fans first and driving progress is what makes this partnership so special, and we’re looking forward to continuing delivering thrilling experiences that bring the Williams Racing community closer to the action.”