Leicester City Football Club (LCFC) have signed a multi-year partnership agreement with online gaming platform BC.GAME.

The deal will see BC.GAME act as the Principal Partner of the LCFC men’s team. BC.GAME will also take up the role of the Front-of-Shirt Sponsor for the team. 

BC.GAME and Leicester City FC will also work together on various initiatives to promote responsible gambling. 

Susan Whelan, Chief Executive, Leicester City FC, said:

“We welcome BC.GAME to Leicester City –  an opportunity to work with an innovative partner in a new category for the Club. As a leading global operator in a rapidly evolving environment, BC.GAME already have a history of successful relationships in sport and we look forward to the development of a mutually beneficial partnership. he ability to attract high-value partners upon our return to the Premier League is vital to our determination to re-establish Leicester City among the game’s elite, to continue to invest in a competitive squad and to ensure the best possible experience for our supporters.“

Rayne Davis, Director of Marketing and Affiliates for BC.GAME, added:

“We are excited to join forces with Leicester City, a club with a rich history, a passionate fan base and authentic global appeal. This partnership represents a unique opportunity to introduce a new brand of exciting, safe and responsible online gaming to new audiences, and we look forward to a successful collaboration.“