Leicester City Football Club have roped in forex broker LiteFinance as their Official Trading Partner.

The deal will see LiteFinance gain branding during Leicester City’s men’s first team’s home games at the King Power Stadium, including pitch-facing LED advertising, logo placement on interview backdrops, as well as a selection of digital advertising.

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Dan Barnett, Commercial Director, Leicester City FC, said:

“This collaboration marks an exciting chapter for us as we continue to expand our global reach with new partners. We look forward to working closely with LiteFinance to further elevate the Club’s presence on the international stage in unique ways.“

Kristina Leonova, Chief Executive, LiteFinance, said:

“We are excited to embark on this journey with Leicester City, a partnership that reflects our mutual commitment to excellence and innovation. It will allow us to connect with new audiences and create impactful experiences, while working to deliver on our promises and set new standards of success.”