Multi-year deal signed

British racing brand McLaren Racing have announced a new multi-year partnership agreement with electric solutions firm TDK. TDK will join as the Official Technology Partner of the NEOM McLaren Formula E team and the McLaren Shadow F1 Sim Racing Team. TDK will enjoy branding presence on the McLaren Formula E race car and other touchpoints of the Formula E team. The McLaren Shadow Studio will also have TDK branding and both are set to work together to ‘highlight TDK’s strong commitment and presence in xEV and gaming, including the development of passives, sensors, charging and battery technologies.’

Zak Brown, CEO, McLaren Racing, commented,

“TDK and McLaren Racing are two brands always looking to push boundaries with innovation in technology. We are delighted that this partnership will help further accelerate both our journeys by sharing insights and learnings from both the motorsport and automotive worlds. We look forward to going racing together in both the upcoming Formula E season as well as with our F1 Sim Racing Team.” 

Noboru Saito, President & CEO, TDK Corporation, added,

“Imagine the fusion of unparalleled engineering excellence and visionary innovation, transforming us into a new era of progress. TDK and the NEOM McLaren Formula E Team have come together in a partnership that combines a passion for performance with cutting-edge technology and drives progress in our sport and wider society. We are very excited about the collaboration, where engineers from TDK, McLaren Racing and their partners will interact, learn from each other and create new innovations together. As part of our TDK Transformation vision, we are committed to being a global leader and passionate enabler of future technologies that surround us and enhance people’s everyday lives.”