The Boston Red Sox of Major League Baseball (MLB) have announced a multi-year partnership agreement with Aura, an all-in-one safety solution provider for individuals and families.

As per the deal, the Boston, Massachusetts-based company will act as the Official Family Online Safety Partner of the team, gaining naming rights to the Pavilion Level at Fenway Park, the MLB side’s home ground, which will thusly be renamed to the “Aura Pavilion”. Aura will provide unique experiences to the fans and Red Sox season ticket holders. 

Troup Parkinson, EVP, Partnerships, Boston Red Sox, commented:

“We are pleased to partner with Aura, the official online safety partner of the Boston Red Sox. As a Boston-based company with a shared goal of bringing families together, this partnership reinforces our commitment to ensuring our fans have a safe and enjoyable experience, whether they are taking in a game at Fenway Park or connecting with family online.“

Hari Ravichandran, CEO, Aura, said:

“Both rooted in Boston and our city’s vibrant spirit, Aura and the Red Sox share a common goal: safely connecting families who call Boston home. As the official Family Online Safety Partner of the Boston Red Sox, Aura is excited to promote a simple, all-in-one solution to online threats for families in Boston.“