Premier League club Chelsea FC have announced a new regional partnership with African online gaming and betting platform MSport, who will join as the club’s Official Betting Partner in Africa. Chelsea aims to enhance their presence in the African market and will work with MSport on various fan engagement activities, using MSport’s platform.

Casper Stylsvig, Chelsea FC’s Chief Revenue Officer, commented,

“We’re delighted to partner with MSport in their commitment to delivering exceptional experiences and driving innovation. Africa continues to be an important region to the club, underpinned by our large following of committed and passionate fans. This partnership underscores our shared ambition to expand our legacy in the African region and provide fans with an engaging and immersive experience.”

Adrian Cheka, MSport Sportsbook Director, said,

“We are thrilled to announce this new partnership with Chelsea FC. This collaboration goes beyond just business; it’s about celebrating and strengthening the natural bond between two winning entities. Chelsea FC has a rich history with African players and fans, and together, we aim to push boundaries and set new standards of excellence in the African market.”