The Union of European Football Associations (UEFA), the official governing body of football in Europe, has announced a multi-year partnership renewal agreement with global tech brand OPPO, which will cover all its club football tournaments, including the UEFA Champions League, the UEFA Super Cup, the UEFA Youth League, and the UEFA Futsal Champions League for the 2024–27 commercial cycle.

As per the agreement, OPPO will promote its smartphones, smartwatches, AI solutions, and other cutting-edge tech at UEFA events while also hosting various fan engagement activities during Champions League games.

OPPO will also continue supporting UEFA’s youth football development grassroots programmes. 

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Guy-Laurent Epstein, UEFA Marketing Director, commented:

“Over the past two seasons, OPPO smartphones and technologies have uplifted the UEFA Champions League experience for fans worldwide with their advanced imaging and AI capabilities. We now look forward to building on our collaboration to ensure that more people can feel the passion of football and be inspired by the UEFA Champions League.“

Billy Zhang, President of Overseas MKT, Sales and Service at OPPO, added:

“Our collaboration with UEFA over the past two years has highlighted our shared values in connecting and inspiring fans of all generations. We look forward to continuing to strengthen our partnership over the next three years, connecting fans closer to the match through OPPO’s innovations in imaging and AI technologies, and dedicating more resources to helping young players and the broader global football community experience the magic of football.”