Sugar.fit, an Indian health-tech startup, has announced roping in cricketing legend Sachin Tendulkar as a brand ambassador.

This strategic partnership with Tendulkar will aid Sugar.fit in its journey as a force in the battle against Type 2 diabetes. It is an alignment with the company’s commitment towards providing effective and sustainable solutions for diabetes reversal and management along with Tendulkar’s vision of a fitter and healthier India. 

As part of this partnership, Tendulkar will serve as the face of Sugar.fit and represent its overall diabetes management programme.

Madan Somasundaram and Shivtosh Kumar, Co-founders of Sugar.fit, said: 

“We are deeply honoured to welcome Sachin Tendulkar as our brand ambassador and equity partner. His unwavering commitment to fitness and healthy living resonates with our mission. At Sugar.fit, we see the struggles of those battling diabetes every day, and it is our passion to help them regain control of their health. With Sachin by our side, we believe we can inspire more people to take charge of transforming their lives.”

Sharing his thoughts on the Sugar.fit partnership, Sachin Tendulkar said: 

“Sugar.fit is a brand that shares my vision for a fit and healthy India. Their aim to change how people perceive diabetes and help them take preventive or even curative care will certainly help to battle diabetes that affects millions in India and I am truly happy to be part of their mission. Together with Sugar.fit, I hope to inspire people to make lifestyle changes that can lead to a healthier India.”