Maneki becomes Principal Partner

English football club Sheffield United have announced a new partnership agreement with cryptocurrency Maneki, who will be joining the club as their Principal Partner for the 2024/25 season. The deal will see the Maneki logo present on the Sheffield United kits and Maneki will also colour match their logo across the various Sheffield United kits. 

Fans meanwhile will have the option of whether they want the Maneki logo or not on their purchased kits while Maneki and Sheffield United will work together to ‘create unique digital and in-stadia experiences.’

Sheffield United are currently participating in the EFL Championship 2024/25 after being relegated from the Premier League last season. Sheffield United are currently second in the table, tied on points with Sunderland.