Manchester City Football Club have announced a partnership with StairMedia, a Spanish sports venue advertising company.

The deal will see StairMedia and Man City work together to launch new advertising opportunities at the Etihad Stadium, home of the Cityzens’ men’s first team, with the help of StairMedia’s LED tech system.

The deal is aimed at maximising visibility for advertisements via digital assets of official Man City events.

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Kaitlyn Beale, VP of Global Partnership Sales at City Football Group, commented:

“As the most watched football team globally across all competitions for the second consecutive year, Manchester City’s growing audience means more eyes are on our brand and partner advertisements than ever before.With the addition of StairMedia’s dynamic LED system on the steps of the East Stand, alongside our Supersized LED system already in place, the club continues to set the standard for incorporating cutting-edge technology into stadium advertising and we are proud to offer our partners the opportunity to connect with our global audience through these high exposure branding platforms.”

Francisco J. Ortiz, CEO of StairMedia, added:

“We are thrilled to announce our partnership with Manchester City, a team that shares our passion for innovation and excellence. The StairMedia system strategically placed on the stairwells will bring an unprecedented level of engagement and excitement to the fan experience. Our cutting-edge technology will not only enhance the match day atmosphere but also provide a unique platform for brands to connect with fans. As the landscape of content consumption grows more competitive, one thing remains constant: sports continue to dominate across all platforms. No other content draws as many viewers globally, and soccer leads the charge as the world’s most-watched sport.

“At StairMedia we understand the power of this connection. That’s why we are the partner for brands aiming to reach the largest and most engaged audiences through the unparalleled reach of sports, especially soccer.“