Tennis star, Naomi Osaka, has been roped in as Tag Heuer’s newest brand Ambassador. “I’m excited and honoured to join TAG Heuer as the brand ambassador,” said Osaka in a statement. “It’s a partnership and friendship that exemplifies our shared mindset and values. The brand’s trailblazing approach with their ‘Don’t crack under pressure’ motto speaks to the way I live my life both on and off the court.”

“We are very proud to have Naomi join the TAG Heuer family,” TAG Heuer’s CEO, Frédéric Arnault, added. “Her athletic record and commitment to excellence are outstanding but even more impressive is her passionate spirit and drive for advocacy which is an inspiration to so many. We are excited to support Naomi as she kicks off her 2021 season and prepares for her Olympic debut.”

Since defeating her idol Serena Williams in US Open final in 2018, Osaka has shown the world that she is a champion both on and off the court. According to Forbes, brands are lining up to get into the Osaka business. She earned $37.4 million in the past year becoming the highest-paid female athlete in 2020.

TAG Heuer is Osaka’s second brand association of 2021. She began the year by joining forces with French Fashion brand, Louis Vuitton. Along with the above brands Osaka has also partnered with Nike, ANA, bareMinerals, Citizen, Morinaga, Nissan, P&G, Shiseido, Yonex, BodyArmor and Wowow.