Russian esports organisation Team Spirit have extended and updated the partnership with Ukrainian sports betting operator Parimatch. The partnership will see Parimatch continue on as the team’s Title Sponsor.

The deal also sees the Parimatch logo on the front and sleeves of Team Spirit’s CS:GO and DotA 2 jerseys. Parimatch will also work with the team to create a joint merchandise line while also continuing to work on content creation for the fans.

The new renewal of the partnership extends upon the deal which the two parties had initially signed in 2018.

 

Nikita Chukalin, CEO of Team Spirit, commented:

“We are glad to announce the continuation of cooperation with the Parimatch brand. We carefully select companies and brands for potential collaboration. Parimatch has established itself as a reliable betting brand that focuses on esports and its development over so many years on the market. Moreover, we are delighted that the Parimatch brand strives to enter into partnerships with the best in their sports. It is a pride for us to be on a par with such giants of world sports as Chelsea and Juventus.

“We much appreciate our partner’s interest in the growth of our brand and a concern for the promotion of Team Spirit both in the regional and international arena. This is a rare quality on the market today. Thanks to the Parimatch brand for this approach.”

 

Stepan Shulga, Head of Esports at Parimatch Tech, added:

“It is a genuine partnership. We started working even before the legendary roster appeared, even when Dota 2 as a whole was not a priority for “dragons.” The victory at the most prestigious esports tournament in the world opens a new page in the organisation’s history for Team Spirit. Glad we are part of this story.”

 

Parimatch continues to strengthen its sponsorship portfolio, currently having deals in place with Chelsea, Juventus, Aston Villa, Brighton & Hove Albion, Everton, Southampton, Leicester City and also Ukrainian heavyweight champion Oleksandyr Usyk.