TikTok to continue to work with Juventus Women

Serie A club Juventus have announced a partnership renewal and extension with TikTok Italia, with the latter set to continue to support the Juventus Women and will work to grow the visibility of the women’s teams. TikTok will continue to work with the club and grow fan engagement as it looks to grow Juventus Women across the globe and will collaborate on various new projects and campaigns as well. 

Marco Castellaneta, Media Director of Juventus, said,

“We are thrilled to announce the renewal of such a prestigious partnership, which involves our women’s first team. The decision by a global player like TikTok to continue and expand their collaboration with Juventus Women is a clear demonstration of the shared commitment both organisations have towards the growth and recognition of women’s football.”

Salvatore Di Mari, Head of Operations for TikTok Italia & Spain, added,

“We are excited to be working with Juventus Women to bring dedicated content from this talented team to our global sports community, giving them a front row seat to all the action. This collaboration builds on our commitment to shine a greater spotlight on women’s sports while giving female players the equal representation and recognition they deserve.”