Tide Water Oil Co (India) Ltd’s automotive lubricant brand Veedol has signed former Indian professional cricket ex-BCCI President Sourav Ganguly as its latest brand ambassador.

With this deal, Veedol aims to strengthen its market position and gain visibility across India.

Sourav Ganguly, commented,

“My association with Veedol represents a commitment to excellence, innovation and reliability. Just as Veedol stands for high-quality and performance in the automotive industry, I am dedicated to embodying these values in every aspect of my work. Together, we will strive to inspire and connect with our audience, showcasing the best of what we both have to offer.”

Arijit Basu, Tide Water Oil Co. (India) Ltd., added,

“We are delighted to have a cricketing great like Sourav Ganguly join us as our brand ambassador. His leadership, grit and determination are the stuff of legend, shaping the winning attitude of Team India as we know it today. Founded on honesty and self-belief, brand Sourav continues to inspire all to raise the bar of performance and achievement, values that resonate strongly with Veedol. We are confident that this association will give us a strong impetus as we drive forward into the future.”