Mensa Brand’s lifestyle brand Villain has roped in Indian cricketer Hardik Pandya as a brand ambassador.

As brand ambassador, Pandya will be promoting the brand’s wide range of fragrances. Additionally, the brand also hopes that, with Pandya as the face of the brand, it may be able to reach out to wider audiences across the country.

Pandya and Villain will work together and collaborate on a series of campaigns which will be curated around the persona of the brand and Pandya himself. 

Speaking about the partnership, Ananth Narayanan, Founder & CEO, Mensa Brands, commented:

“If there is anyone who truly embodies the persona of Villain with their badass attitude, incredible style, and never-back-down energy, it’s Hardik Pandya. We are excited to have him onboard and are confident that this association will strengthen the love and cult following that the brand has with its consumers. Villain is on the road to becoming one of the fastest growing fragrance brands of the country and with Hardik joining us, it’s only going to become bigger and better.“

Hardik Pandya added:

“When the Villain on-field meets the Villain of your everyday, you can expect fireworks! I am thrilled to be joining the Mensa family with Villain. It’s great to be part of a brand that is a celebration of being authentic, unique, and strong; all aspects that I closely identify with. I’m looking forward to doing some amazing work with the team and taking their fine fragrances to another level.“