Wefox becomes the Italian team’s first ever back-of-matchday-shirt sponsor.

Serie A giants AC Milan have announced a partnership with European insurtech firm Wefox, which will see the latter become the club’s Official Insurance Partner and also their first-ever back-of–matchday-shirt sponsor.
The Wefox logo will be visible on the back of AC Milan’s playing kit from February 25, when they face Udinese in the Serie A.

Casper Stylsvig, AC Milan Chief Revenue Officer, spoke about the partnership, stating:
“We are delighted to welcome wefox into our exclusive family of Premium Partners. Having the wefox logo incorporated into our iconic red and black jersey gives us great pride.
“While the logo on our shirt will certainly be the most tangible aspect of this partnership, we want this moment to be the beginning of an exciting journey for both brands and our fans across the globe.”

Julian Teicke, Founder and CEO at Wefox, added:
“As a football fan, it is incredibly exciting to be here today with the AC Milan team. From today we’ve not only got the backs of the AC Milan players but together, we’ve got the backs of the millions of AC Milan fans around the world.
“We’ll help to keep the players and fans safe – whether they are playing out on the field or buying motor insurance. We will provide them with insurance that is simple, easy and fit for purpose.
“It’s a great honour to stand here, shoulder to shoulder with AC Milan CEO Ivan Gazidis and Chief Revenue Officer Casper Stylsvig and we are looking forward to great success for everyone over the years ahead.”

The partnership with the Rossoneri is Wefox’s first steps in the Italian market and the insurtech firm plans to launch their insurance products in Italy by March. Additionally the Wefox logo will also be visible during the Serie A and Coppa Italia games. Both Wefox and AC Milan have also stated that they ‘share a ‘strong process of modernisation and digitisation’ and values.