Bengaluru FC of the Indian Super League (ISL) have signed a one-year partnership agreement with White Gold, a gold-buying company based out of Bengaluru.

As per the agreement, White Gold will become the club’s Official Gold Buying Partner for the 2024/25 ISL season and have its featured on the pendant of the Bengaluru FC jerseys.

Bengaluru FC kick off their ISL campaign against East Bengal FC on September 14.

Karan Yadav, Chief Commercial Officer at JSW Sports, said:

“We’re really glad to partner with White Gold, who are a Bangalore-first brand and one whose vision aligns with ours as a football club. We’re always on the lookout to partner with brands whose target audience is also those who may enjoy what we have to offer as Bengaluru FC, and White Gold presents a perfect opportunity for the same. All of us at BFC are looking forward to what’s to come from this.“

Rahul Joseph, CEO of White Gold, added:

“Partnering with Bangalore Football Club is a fantastic opportunity for us. As a company deeply committed to supporting our local community, we are excited to join forces with a club that embodies the spirit of Bangalore. Wishing the team all the best for the upcoming season and we would like nothing better than for Bengaluru FC to bring home the Gold this season!”