Team Vitality is a global esports organisation founded in August 2013. Fabien Davide and Nicolas Maurer built this team that has several professional gamers and content creators from across Europe and India. Vitality entered its first major tournament of League of Legends in 2016 and since then has become one of the most successful eSports organisations around the world. The Vitality team won their first Counter-Strike: Global Offensive Major title in 2023, when they picked up the BLAST.tv Paris Major 2023 trophy.
Along its journey, the team has had several companies that have partnered up with it, which are detailed in this article. Let’s look at all the current sponsors of Team Vitality.
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Blockchain network Tezos was announced as Team Vitality’s Main Technical Partner in January 2022. The multi-year partnership sees Tezos get front-of-shirt branding and visibility across Vitality’s various digital assets. Vitality also works with Tezos to educate the fans about the advantages and risks of blockchain technologies, with the two parties also collaborating on various fan activations as well.
Although the financials of the deal weren’t revealed, the deal is regarded as one of the biggest in European esports history.
In January 2023, Vitality signed a three-year partnership with Danish sportswear brand Hummel. The deal sees Hummel provide the team with jerseys and sportswear.
The partnership between Hummel and Vitality kicked-off with the “Let’s Play Together!” campaign which was focused around the importance of team spirit and performance.
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Aldi, a global supermarket chain, partnered with Team Vitality’s LFL, FIFA, and Fortnite teams in 2020. The main aim of the partnership was to implement nutritional programs to help players in their daily training and performances.
The agreement is part of a three-year deal, in which Aldi France’s logo will be prominent on select Team Vitality players’ jerseys.
The partnership between the two was signed through an agency, Agence SEVEN by You First Sports, and is the first time both entities step into unexplored territories.
Vitality roped in world renowned audio brand JBL as an Official Supplier in May 2022. The deal sees JBL provide the team with their headphones and speakers.
The partnership also sees both work together on designing and creating the best performing headphones in esports and gaming.
Hardware brand CHERRY XTRFY signed a two-year deal with Vitality in April 2023, joining as an Official Partner. The partnership sees CHERRY XTRFY supply Vitality’s teams and players with its products.
Vitality extended its partnership with electronics manufacturer Philips Monitors in October 2022 by bringing on board Phillips’ gaming monitor brand Evnia, which supplies the organisation with its products. The partnership also has the Evnia logo present on the Vitality jerseys of all the teams on the upper right sleeve.
Vitality joined forces with Socios.com in June 2021, with Vitality launching its own fan token through the partnership. The deal sees both parties collaborate on various fan engagement activities as well.
Team Vitality announced a partnership with esports betting firm GG.BET in August 2022. The multi-year partnership saw GG.BET become the Official International Betting Partner of the organisation’s CS:GO team.
The partnership sees both parties work together to create unique fan experiences and also a host of fan activations at various events while producing next-gen content. The GG.BET logo is also visible on Team Vitality’s CS:GO jersey.
In April 2022, French banking group Crédit Agricole inked a multi-year partnership with Team Vitality. The partnership sees Crédit Agricole serve as the main partner of Team Vitality’s training course: Vitality School. The deal also puts the Crédit Agricole logo on the Vitality School jersey. Crédit Agricole branding is also visible on various team assets and contents across Vitality’s LFL League of Legends team as well as its Rocket League, FIFA and Fortnite teams.
Team Vitality announced gaming chair manufacturer Secretlab as their Official Gaming Chair Partner in April 2022 as part of a multi-year partnership.
The partnership sees Secretlab provide all of Vitality’s rosters with its range of gaming chairs while also co-designing the Secretlab TITAN Evo 200 Team Vitality Edition collection, an exclusive edition that is designed with Vitality branding and the French team’s #VForVictory logo.
Vitality inked a multi-year partnership with cosmetics brand Garnier Fructis and L’Oréal Group in June 2022. Garnier Fructis joined as the team’s Official Hair Care Supplier.
The deal sees Team Vitality and Garnier Fructis work on a range of activations including various fan engagement activities and social media promotions. Garnier Fructis’ logo is visible on all digital assets and content of Team Vitality’s Valorant, CS:GO and League of Legends teams.
Industry leader in memory products and technology solutions, Kingston Technolofy’s brand Kingston FURY inked a multi-year partnership with Team Vitality in September 2022.
The partnership sees Kingston FURY provide the team with SSD and RAM to improve their performances while also gaining branding visibility on the team’s social media platforms. Both parties also work together on various fan engagement activities.
South Korean automotive brand KIA signed a two-year deal with Vitality in June 2023, joining as the Official Supplier for its League of Legends teams. The partnership has KIA and Vitality work together on a host of fan engagement activities.
In 2017, Adidas entered the eSports world and became the first official supplier of a professional team. This partnership has led to annual collaborations of Adidas products in Team Vitality colours. These creations include customising a console controller and also shoes in the Vitality theme.
Adidas has also been a part of several digital campaigns, and Team Vitality has its own store for Adidas merchandise.
Corsair is a global leader in the design and manufacturing of high performance equipment for athletes, content creators and PC enthusiasts. Corsair signed a deal with Team Vitality in 2020, and as a part of the agreement, provides all athletes with computer equipment they need to succeed.
MMD, the leading display expert and official licensee of the Philips Monitors brand, has bolstered its eSports presence by becoming the exclusive Official Supplier to Vitality’s FIFA team in 2021. The Philips Momentum product line allows the team’s athletes to improve their performance by delivering high-quality equipment.
SCUF gaming was founded in 2011 and supplies high-end accessories and custom gamepads for both consoles and PC. SCUF is the official controller supplier for Vitality‘s FIFA, Rocket League and Fortnite teams.
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