Tennis Australia ropes in realestate.com.au for Australian Open
Tennis Australia has announced a multi-year partnership with realestate.com.au, bringing it on board as the Official Real Estate Partner of the Australian Open.
The multi-year partnership, kicking off with the 2026 edition of the Happy Slam, will see the real estate portal enjoy virtual on-court signage across Rod Laver Arena, Margaret Court Arena, and John Cain Arena, while also having an on-site activation area at The Village.
Additionally, realestate.com.au will host fan giveaways during the finals weekend, as well as carry out several media and television campaigns for the Australian Open.
Cedric Cornelis, Chief Commercial Officer, Tennis Australia, commented:
“We’re excited to welcome REA to the Australian Open. The AO is all about bringing people together, and realestate.com.au is a brand Australians know and trust. This partnership is designed with fans in mind, from fun moments around the precinct to creative storytelling on broadcast, bringing another fun, feel-good element to the AO experience for fans all summer long.”
Sarah Myers, REA Group General Manager Audience and Marketing, said:
“AO is a cultural moment that unites Australians and provides a great platform to build brand love and trust. We’re incredibly excited to be the Official Real Estate Partner of the Australian Open, an iconic event that captures the nation’s attention and provides an unparalleled platform to connect realestate.com.au with millions of Australian tennis fans. Over the summer months Australians are at home thinking about upgrading, downsizing or making a sea or tree change. Showing up at the Australian Open in a truly integrated way in such a premium environment is an exciting opportunity. We know the national conversation anchors to property and sport so it was the perfect fit to bring our two brands together.”
