Premier League club Tottenham Hotspur have announced a multi-year partnership with global beverage firm Coca-Cola.
The multi-year agreement will see Coca-Cola’s wide range of products, including Coca-Cola and Coca-Cola Zero Sugar, made available at the Tottenham Hotspur Stadium for the fans. Coca-Cola will also work with Spurs to provide their fans with unique matchday experiences, hospitality tickets, meet-and-greets with the Spurs players, and also provide fans with limited-edition merchandise through various co-branded campaigns.
Michael Willeke, Integrated Marketing Experience Director, Europe, Coca-Cola, commented:
“Having been an integral part of the football matchday for decades, we are excited to offer Tottenham Hotspur fans the chance to enjoy incredible experiences and unique moments, at home, at bars and restaurants and in the stadiums, as part of our new campaign.
“Football has the power to bring people together and we cannot wait to reward fans across Europe with access to unforgettable moments and a host of benefits that only Coca-Cola can offer in collaboration with our partners.“
Todd Kline, Chief Commercial Officer of Tottenham Hotspur, added:
“We’re pleased to add Coca-Cola to our growing family of partners. Coca-Cola has a long history of supporting football and we are excited to bring its products to our stadium as well as give our fans across the continent opportunities to win money-can’t-buy prizes.“
For Coca-Cola, the partnership is in line with its goals of supporting football from the grassroots levels to the world stage, especially with the World Cup getting underway in about a month’s time.
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