Other Sports

Tour de France extends Škoda partnership

Aditya Chaudhuri Aditya Chaudhuri

Czech automaker Škoda has announced a partnership renewal agreement with the Tour de France.

The new five-year deal will see Škoda continue on as a sponsor until 2028, extending its long-standing partnership with the French bicycle race beyond two decades.

Škoda will also continue sponsoring the Tour de France Femmes. 

Martin Jahn, Board Member, Sales & Marketing, Škoda, added:

By continuing our trustful partnership with ASO and the Tour de France, Skoda reaffirms its strong connection to cycling and its fans worldwide. The Tour de France is the world’s most-watched cycling race. In 2023, it attracted nearly 150 million viewers in Europe alone. This exceptional visibility greatly benefits our products, offering us the opportunity to reinforce Skoda’s position as a key supporter of cycling.

Tour de France extends Skoda deal
Share this article
Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from

NBA nets Wingstop deal

NBA nets Wingstop deal

Wingstop joins as Official Chicken Partner The National Basketball Association (NBA) has signed a new partnership with American restaurant chain, Wingstop, who will be joining as the Official Chicken Partner...

WNBL joins forces with Latina Fresh

WNBL joins forces with Latina Fresh

The Women's National Basketball League (WNBL) has announced a new partnership with Latina Fresh, who will be joining as a Major Partner of the league for the 2024/25 season.

TUMI signs pro golfers Nelly Korda and Ludvig Åberg as Global Brand Ambassadors

TUMI signs golfers Nelly Korda and Ludvig Åberg as Global Brand Ambassadors

International travel and lifestyle brand TUMI has roped in professional golfers Nelly Korda and Ludvig Åberg as global brand ambassadors.