New partnership for Women’s EURO 2025
The UEFA has announced a partnership expansion with consumer goods company Unilever, which will see the latter join as an Official Sponsor for the upcoming UEFA Women’s EURO 2025. The partnership expansion which covers the women’s game now will see Unilever’s brands, Dove, Rexona, Knorr and Hellmann’s join as Sponsors for the Women’s EURO 2025. All these brands will get prominent branding across the tournament and be integrated into the campaigns.
The UEFA Women’s EURO 2025 will take place between July 2 – 27, 2025 in Switzerland.
Guy-Laurent Epstein, UEFA Marketing Director, commented,
“Building on the success of our collaboration last summer, we are delighted to be continuing our partnership with Unilever for UEFA Women’s EURO 2025. The support and interest in women’s football is on a sharp upward trajectory, and with Unilever’s portfolio of Food and Personal Care brands reaching billions of people every day, we look forward to celebrating the power of the game and bringing excitement to fans everywhere.”
Fulvio Guarneri, General Manager, Unilever Personal Care Europe, added,
“This is an exciting opportunity for some of our biggest brands to tap into a big cultural moment and connect with millions of consumers who will be watching the UEFA Women’s EURO 2025. It’s a great time for women’s football, and this partnership fits perfectly with our Personal Care products which are all about feeling clean and confident, and taking part in sports. Together with our retail partners, we look forward to building on the success of last year’s men’s tournament, delivering unmissable campaigns across a variety of channels that celebrate the power of women’s football.”
Robbert de Vreede, General Manager, Unilever Foods Europe, said,
“We are thrilled to partner with the UEFA Women’s EURO 2025, enabling our Foods brands to connect with a large audience who come together enjoying the thrill of a football match with friends whilst sharing delicious foods. Just as a great BBQ brings people closer, football unites fans in a shared experience of passion and camaraderie. In this partnership we will create memorable moments that highlight the best of summer – good food, great company, and beautiful games.”
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