Football News Football Sponsorships

Booking.com renews partnership with UEFA for men's and women's Euros

Aditya Chaudhuri Aditya Chaudhuri

The Union of European Football Associations (UEFA) has announced a new partnership agreement with online travel and accommodation platform Booking.com, which returns on the European football-governing body’s partnership portfolio and will be sponsoring next year’s European Football Championship, commonly known as UEFA Euro 2024.

Booking.com will also sponsor the 2025 UEFA Women’s Championship (UEFA Women’s Euro 2025), which will be held in Switzerland.

As per the new agreement, Booking.com will assist all the fans travelling across Europe during the aforementioned tournaments while also having digital and on-site branding through sole and exclusive programmes for all 51 UEFA Euro 2024 and 31 UEFA Women’s Euro 2025 matches. 

Guy-Laurent Epstein, Marketing Director, UEFA, commented:

We are thrilled to renew the partnership with Booking.com, a market leader in the travel industry, for UEFA Euro 2024 and UEFA Women’s Euro 2025. Building on the successes of the previous tournaments, UEFA and Booking.com remain dedicated to enhancing the fan’s journey. For all the fans travelling to attend the matches, Booking.com will offer a seamless travel and accommodation experience. Together, we unite the passion of football and the joy of travelling.

Natalie Wills, VP Brand Marketing, Booking.com, added:

We are delighted to again be partnering with the UEFA European Football Championships. We know at Booking.com that passions inspire travel, and with our mission to help everyone experience the world, going to see your team play is the perfect reason to visit new destinations and to try new experiences, all while being part of some iconic football moments. This opportunity also means that we can be part of UEFA Women’s EURO 2025, supporting gender diversity and inclusivity in sport and travel.

UEFA partners with Booking.com
Share this article
Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from

Leeds United adidas

Leeds United extends adidas deal

adidas to continue as Kit Partner English football club Leeds United has announced a partnership extension with adidas, who will continue on as the club's Official Kit Partner. adidas will...

One Position Every PL Club Needs To Address This Transfer Window: Part-2

One Position Every PL Club Needs To Address This Transfer Window: Part-2

With less than two months remaining until the 2025 Winter Transfer Window, most Premier League clubs have had a decent look on the overall make-up of their squads and will...

Bayern Munich Sponsors 2024-25

Bayern Munich Sponsors 2024-25

Following are the companies and organisations that serve as sponsors and brand partners to the German Bundesliga club FC Bayern Munich and enjoy a strong branding presence across their physical...