Following are the companies and organisations that are enjoying a strong branding presence across the physical and digital assets of the 2021 iteration of the US Open – one of the four flagship Grand Slam tennis events held annually.
American Express – New York-headquartered American multinational financial services corporation American Express (or Amex) has been a partner of the US Open since 1994, providing its card members unique fan experiences opportunities as exclusive benefits as part of the partnership.
Chase – The Manhattan, New York City-based American national bank (subsidiary of JPMorgan Chase) is a partner of the US Open for four decades and the presenting sponsor of the Men’s Singles Championship for nearly five years. The partnership entails unique co-branded fan experiences, including sponsored lounges and tournament-dedicated mobile apps to name a few.
Chase is also a partner of the USTA (United States Tennis Association) Foundation and supports its various projects, including the National Junior Tennis and Learning chapters in underserved communities across the US.
Emirates – The UAE’s flag carrier airline has been the official airline of the US Open since February 2012. Apart from branding rights, the deal sees Emirates offer exclusive experience opportunities to its customers, including travel packages and co-branded content.
J.P. Morgan – The New York-based American multinational investment bank and financial services holding company has been a sponsor of the US Open since 1982 and that of the Women’s Singles Championship since 1996.
Also a partner of the USTA Foundation, J.P. Morgan has been supporting the foundation’s National Junior Tennis and Learning chapters in underserved communities across the country for nearly eight years.
Bermuda Tourism Authority – Bermuda Tourism Authority has been the official tourism partner of the US Open since April 2019. As per the deal, the tournament promotes Bermuda as a premium tourist attraction.
The Bermuda Tourism Authority also works with the USTA, USTA Player Development and the USTA Foundation to create co-branded events featuring tennis legends and rising American players.
Chubb – The Zürich, Switzerland-headquartered property and casualty insurance provider is the official insurance sponsor of the US Open since August 2020 as part of a multi-year agreement.
Deloitte – The London-based multinational professional services network is the Official Professional Services Sponsor of the US Open since January 2017 as well as the presenting sponsor of both the US Open Wheelchair Competition and the USTA Foundation NJTL Essay Contest.
Evian – The Évian-les-Bains-sourced mineral water brand is an official partner of the US Open for over three decades. Apart from branding rights, the deal sees Evian’s products feature throughout the tournament, with the two parties also engaging in creating co-branded digital content.
IBM – The Armonk, New York-headquartered multinational technology corporation has been a partner of the US Open for 30 years, currently serving as its Official Cloud and AI partner. Apart from branding rights, the deal sees the two parties work on co-branded digital experiences. IBM’s latest offerings include stats, analyses and apps driven by Artificial Intelligence and Augmented Reality solutions.
IHG Hotels & Resorts – The Denham, Buckinghamshire-based British hospitality company is the Official Hotel and Hotel Loyalty Partner of the US Open since April 2019. Apart from branding rights, the deal sees the two parties work on on-site experiences opportunities.
Mercedes-Benz – The Stuttgart-based German automotive brand has been an Official Sponsor and the Official Vehicle of the US Open since October 2009. Apart from branding rights, the deal sees Mercedes’ vehicles transport the players and staff to and from the venues throughout the tournament.
Polo Ralph Lauren – The New York-based fashion company has been the Official Outfitter of the US Open since 2005, providing uniforms for all on-court staff personnel throughout the tournament.
Rolex – The Geneva-headquartered Swiss luxury watch manufacturer has been the official timekeeper and official timepiece of the US Open since July 2018. The deal sees Rolex’s timepieces and clocks feature on site throughout the tournament.
Spectrum (Charter Communications) – The Stamford-based consumer and commercial cable television, internet, telephone, and wireless services provider is an official sponsor and the official WiFi provider of the 2021 US Open.
BODYARMOR – Partially-owned by The Coca-Cola Company, American sports drink brand BODYARMOR is an official partner of the US Open since August 2020. The deal sees BODYARMOR LYTE, the brand’s low-calorie sports drink, serve as the Official Sports Drink to the US Open. BODYARMOR’s products are made available to players throughout the course of the tournament.
Grey Goose – With the 2021 iteration of the US Open, the French vodka brand marks the fifteenth year as a promotional partner of the tournament. The partnership sees Grey Goose’s products, including limited-edition US Open-themed bottles, made available throughout the tournament.
Heineken – The Dutch brewery has maintained a fruitful long-term relationship with the US Open. The current partnership between the two, while featuring the usual co-branded initiatives, also focuses on the promotion of Heineken’s non-alcoholic offering, Heineken 0.0.
Kim Crawford – The Kiwi wine brand has been the Official Wine of the US Open since June 2019. The deal sees Kim Crawford’s wines made available at the USTA Billie Jean King National Tennis Center throughout the tournament, with the two parties also engaging in co-branded ad campaigns and fan experience opportunities.
Lavazza – The Turin-based Italian coffee products manufacturer has been an official promotional partner and the exclusive coffee of the US Open since February 2015. The deal sees Lavazza’s products made available on site throughout the tournament.
Mount Sinai Health System – With the 2021 iteration of the US Open, the New York-based hospital network serves as the official hospital and medical services provider to the tournament for a ninth consecutive year. Mount Sinai’s medical experts work with the USTA to develop policies around injury prevention as well as conduct educational programmes to promote tennis and its health benefits.
The New York Times – The New York-based American daily newspaper also maintains close ties with the locally-held Grand Slam tournament.
Ticketmaster – The Beverly Hills, California-based American ticket sales and distribution company serves as the Official Ticketing Partner to the US Open. Not only Ticketmaster allows fans to pick their own seat, it also allows them to sell their tickets – if need be – via the only Official Ticketing Marketplace of the US Open.
Tiffany & Co. – The New York-headquartered American luxury jewellery and specialty retailer is an official supplier of the 2021 US Open and the maker of the official US Open Championships trophies.
Wilson – Wilson’s is the Official Ball of the 2021 US Open. The Chicago-based sports equipment manufacturer has been supplying tennis balls to the tournament for over four decades.
Leave a Reply