Cadillac joins as Official Vehicle of the US Open
The United States Tennis Association (USTA) have netted a new partnership with Cadillac. The new multi-year partnership will see the luxury car brand join as the Official Vehicle of the US Open.
Cadillac will replace German car brand Mercedes, who held the same post since 2009.The partnership will see Cadillac get on-court visibility throughout the Billie Jean King National Tennis Center and will also get prime branding inventory on the nets throughout the US Open at all the courts including the stadium courts. Additionally Cadillac will also be showcasing their Electriq Theatre at a 3000 square-foot location.
Cadillac will also provide its vehicles for the tournament’s transportation fleet, which will serve the players.
Deanne Pownall, Managing Director, Corporate Partnerships, USTA, commented,
“The US Open and Cadillac are a perfect match. Cadillac is an iconic American luxury brand with a commitment to excellence, innovation and equality. The US Open Tennis Championships is the biggest and boldest tennis tournament and will provide Cadillac with a spectacular showcase to demonstrate its bold vision to fans on-site and around the world.
‘We are thrilled to be welcoming Cadillac to the US Open as a major sponsor that will electrify the fan experience and play an important role in the overall operation of the tournament for many years to come.”
Melissa Grady Dias, Global Chief Marketing Officer, Cadillac, added,
“At Cadillac’s core is the desire to champion each of us to become the most aspirational and bold version of ourselves. As an organisation, the USTA also champions people and organisations that are bold and disruptive, and working towards a better future.
‘As one of the four majors, the US Open is one of the most culturally relevant tennis events – with a bold footprint, diverse and inclusive player roster and best-in-class fan base and experiences. As the official vehicle of the US Open, we are excited to leverage this hallmark event to mark the arrival of the Cadillac LYRIQ and our brand’s all-electric future in an equally bold way.”
The final Grand Slam of the year, the US Open, gets underway from August 29 and will run till September 11.
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