New partnership from the 2025 season
Italian Formula One team Visa Cash App Racing Bulls (VCARB) has announced a new partnership with software technology firm Dynatrace, who will join the team as their Official Observability and Performance Analytics Technology Partner from the 2025 season onwards.
VCAR will use Dynatrac AI-powered observability and analytics to monitor and analyse various interconnected data points and help the team handle various performance challenges. Dynatrace will also provide the team with ‘unprecedented insights into vehicle dynamics, driver performance, and race optimisation’ both on and off the track.
Peter Bayer, Chief Executive Officer, VCARB, commented,
“In F1, every millisecond matters. Having Dynatrace on board gives us an edge by enabling unparalleled insights and analytics that translate into performance gains. Their AI expertise and leading observability technology perfectly complement our team’s pursuit of excellence and passion for winning.”
Laura Heisman, Chief Marketing Officer, Dynatrace, added,
“VCARB and Dynatrace share the same value of being performance obsessed, and we are continually looking to push the boundaries of what’s possible for technological innovation. Our partnership will enable VCARB to turn its data into an asset to help the drivers, engineers, and racing strategists make instant, race winning decisions in critical moments. Similar to how we support our customers around the world, we look forward to Dynatrace contributing to impactful outcomes for VCARB.”
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