Villarreal CF Sponsors 2025/26
Here, we look at the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Villarreal Club de Fútbol as their sponsors and partners for the 2025/26 season.
Club Sponsors
Main Sponsor
Pamesa Cerámica
Headquartered in Almazora, Castellón, Pamesa Cerámica is a ceramic products designer and manufacturer that has been associated with Villarreal CF as a sponsor since 2013.
The city of Villarreal has maintained strong ties with ceramics, the latter being a crucial part of the former’s local production. Villarreal CF’s owner, the billionaire Fernando Roig — who also owns Pamesa — has owned The Yellow Submarine for over a quarter of a century and has been crucial in the club becoming a mainstay in LaLiga and a frequent campaigner in UEFA competitions.
The Pamesa deal reportedly brings the club €5 million annually. As per the agreement, Pamesa acts as the main sponsor across Villarreal’s men’s, women’s, and youth teams and also holds the naming rights to their home stadium and training facility. Their youth training facility is called the Pamesa Cerámica Training Ground, while the Villarreal stadium, El Madrigal, is known as the Estadio de la Cerámica.
Additionally, the Pamesa logo also features on the front of the home and away matchday shirts of the club’s various teams, while also enjoying a branding presence at the stadium it title-sponsors.
Official Sponsors
Joma
Portillo de Toledo-headquartered Spanish sports equipment manufacturer Joma has been serving as the official kit supplier of Villarreal CF since the 2016/17 season, when it replaced rival Chinese brand Xtep.
The two last renewed their deal in June 2023, signing a four-year extension agreement.
The deal entails Joma supplying sports and training kits to the club, enjoying in return the sole right to manufacture, market, and supply the official Villarreal sports kits.
Coca-Cola
Established in Spain since 1953, the American soft drinks giant also serves as an Official Sponsor of Villarreal CF. The two collaborate over several marketing campaigns, while also releasing annual co-branded calendars.
Caixa Bank
The Valencia-headquartered financial institution has been an official sponsor of Villarreal CF since 2013.
The two entities have been working together for more than a decade. In 2021, they extended their commercial agreement for four more seasons.
Ascale
Ascale, one of the seven brands of the Pamesa Group, operates in the kitchen and architectural sectors. In February 2024, Villarreal signed a two-year partnership agreement with it.
The deal, running until 2025, entails Villarreal sporting the Ascale logo across their assets, most prominently on the back of their matchday shirt.
Official Partners
ASISA
The Madrid-based healthcare insurance company has been acting as the official medical provider of the club since January 2016. ASISA oversees the club’s players’ access to all medical services, including treatment, recovery, and nutrition.
Audi Marzá
Audi Marzá is a Castellón-based car dealership that holds a licence for retail of Audi vehicles. Villarreal CF announced a partnership with it in July 2016.
The partnership with the club sees Marzá enjoy branding exposure while also using the club’s players and staff for its marketing events.
The two parties last renewed their sponsorship agreement in October 2023, having signed a two-year extension agreement set to run until 2025.
Halcón Viajes
Halcón Viajes is a Madrid-based travel agency and an Official Partner of the club since 2015.
Apart from branding rights, the deal entails Halcón Viajes overseeing the management of the club’s official travel agency, Viajes Villarreal CF.
Teika
Teika is a personalised vending machine services provider headquartered in El Real de Gandía. It has been acting as an official sponsor of the Villarreal women’s teams — both senior and academy — since October 2019.
The two parties last renewed their partnership in June 2021.
StatsBomb
StatsBomb is a sports data company that is involved in sports data collection and predictive analysis for use across various sports sectors. In July 2021, Villarreal announced a multi-year deal with it.
As part of the deal, Villarreal use StatsBomb’s data as well as its analysis platform StatsBomb IQ, which help provide key support to the daily work of various departments within the club.
In June 2023, Villarreal renewed their partnership with the sports data company.
Renfe
Renfe is a Madrid-headquartered logistics and transport company that operates freight and passenger trains across the Spanish railway network.
Wimu Pro
Wimu Pro is a data validity and reliability tool. The company is based out of Almería, Andalucía. It has been working with Villarreal CF since the late 2010s.
Sorare
Sorare announced a partnership with LaLiga in September 2021 to introduce non-fungible tokens (NFTs) for all of its teams’ players, creating new revenue streams for LaLiga clubs through a new class of licences.
Thanks to the league agreement, Sorare holds the rights for all LaLiga clubs, including Villarreal CF, in order to launch NFT for all their players.
Smalticeram España
The Spanish division of Smalticeram, an Italian company dealing in production of frits, glazes, colours, pigments, and inks for the ceramic industry, teamed up with the Villarreal women’s team as an official sponsor in November 2024.
As per agreement, the brand’s logo features on the left sleeve of the team’s matchday shirt. Villarreal also offer visibility to the brand on all their digital platforms.
Sponsors of “Estadio de la Cerámica”
Main Sponsors
Argenta Cerámica
Founded in 1999, Argenta Cerámica is a Spanish company that has expertise in the ceramics market. It has been acting as an official sponsor of the Estadio de la Cerámica since 2017.
As part of the deal, Argenta Cerámica products have been integrated into the stadium’s design.
Torrecid
Torrecid is a globalised multinational business group dedicated to providing products, services, solutions, and expertise on future trends to the ceramic and glass sectors.
In February 2017, Villarreal CF roped in Torrecid as a main sponsor for the Estadio de la Cerámica.
Colorobbia España
Founded in 1921, the Colorobbia Group is a global operator in the field of ceramics.
Since 2017, the Spanish division of the Italy-based company has been an official sponsor of the Estadio de la Cerámica. In August 2022, Colorobbia elevated this sponsorship, becoming one of the main sponsors of the stadium.
Porcelanosa
Porcelanosa, a Spanish company, is a manufacturer of ceramic walls and floor tiles. It has been acting as a main sponsor of the Estadio de la Cerámica since 2017.
Altadia
Headquartered in Castellón, Altadia is a global manufacturer of intermediate products for the production of ceramic tiles.
In August 2022, Altadia signed a partnership agreement with Villarreal CF to become one of the main sponsors of the Estadio de la Cerámica. The Altadia logo is thus visible on the façade of the stadium.
Bestile
Bestile is a porcelain and ceramic tiles manufacturer committed to the design and production of products ideal for interior design and architectural projects.
This Spanish company is also one of the main sponsors of the Estadio de la Cerámica.
Official Sponsor
TAU cerámica
TAU cerámica, an operator in the ceramic tile sector, has been acting as an official sponsor of the Estadio de la Cerámica since January 2017.
Official Partner
Vidres
Vidres is a Spanish manufacturer of ceramic tiles and porcelain. It serves as the official partner of the Estadio de la Cerámica.
