This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Villarreal Club de Fútbol as their sponsors and partners for the 2024/25 season.

Club Sponsors 

Main Sponsor

Pamesa Cerámica

Pamesa is a designer, manufacturer, and distributor of ceramic walls and tiles. Headquartered in Almazora, Castellón, Pamesa has been the Main Sponsor of Villarreal CF since July 2013. The deal reportedly brings the club €5 million annually. 

The city of Villarreal has maintained strong ties with ceramics, the latter being a crucial part of the former’s local production. Villarreal CF’s owner, the billionaire Fernando Roig, who also owns Pamesa, has owned The Yellow Submarine for nearly a quarter of a century and has been crucial in the club becoming a mainstay in LaLiga and a frequent campaigner of UEFA competitions. The Villarreal men’s team’s home stadium (formerly called El Madrigal) is formally known as the Estadio de la Cerámica.

Official Sponsors

Joma

Portillo de Toledo–headquartered Spanish sports equipment manufacturer Joma has acted as the official kit supplier of Villarreal CF since the 2016/17 season, when it replaced rival Chinese brand Xtep.

The two last renewed their deal in June 2023, signing a four-year extension agreement. 

The deal entails Joma supplying sports and training kits to the club, enjoying in return the sole right to manufacture, market, and supply the official Villarreal CF sports kits.

Coca-Cola

Established in Spain since 1953, the American soft drinks giant also serves as an Official Sponsor to Villarreal CF. The two collaborate over several marketing campaigns, while also releasing annual co-branded calendars.

CaixaBank

The Valencia-headquartered financial institution has been an official sponsor of Villarreal CF since 2013.

The two entities have been working together for more than a decade. In 2021, they extended their commercial agreement for four more seasons.

Ascale 

Ascale, one of the seven brands of the Pamesa Group, operates in the kitchen and architectural sectors. In February 2024, Villarreal signed a two-year partnership agreement with it. 

The deal, running until 2025, entails Villarreal sporting the Ascale logo across their assets, most prominently on the back of their matchday shirt.

OKVIP

Established in 2016, OKVIP is an online betting company operating in multiple markets across Asia.

In July 2023, Villarreal CF announced that they had roped in OKVIP as their Official Asian Betting Partner for the 2023/24 and 2024/25 seasons.

Official Partners

ASISA

The Madrid-based healthcare insurance company has been acting as the official medical provider of the club since January 2016. ASISA oversees the club’s players’ access to all medical services, including treatment, recovery, and nutrition.

Audi Marzá

Audi Marzá is a Castellón-based car dealership that holds licence for retail of Audi vehicles. Villarreal CF announced a partnership with it in July 2016.

The partnership with the club sees Marzá enjoy branding exposure while also using the club’s players and staff for its marketing events.

The two parties last renewed their sponsorship agreement in October 2023, having signed to a two-year extension agreement set to run until until 2025. 

Halcón Viajes

Halcón Viajes is a Madrid-based travel agency and an Official Partner of the club since 2015.

Apart from branding rights, the deal entails Halcón Viajes overseeing the management of the club’s official travel agency, Viajes Villarreal CF.

Teika

Teika is a personalised vending machine services provider headquartered in El Real de Gandía that has been acting as an official sponsor of the Villarreal women’s teams—both senior and academy—since October 2019.

The two parties last renewed their partnership in June 2021.

Statsbomb 

Statsbomb is a sports data company that is involved in sports data collection and predictive analysis for use across various sports sectors. In July 2021, Villarreal announced a multi-year deal with it. 

As part of the deal, StatsBomb’s data as well as its analysis platform StatsBomb IQ provide key support to the daily work of various departments within the club.

Renfe

Renfe is a Madrid-headquartered logistics and transport company that operates freight and passenger trains across the Spanish railway network.

director11

director11 is a sports management software that offers data centralisation to optimise workflow across all facets of a football club.

Based out of Madrid, director11 has been working with Villarreal CF for over the decade, with the last renewal of the partnership between the two parties announced in August 2019.

Wimu Pro

Wimu Pro is a data validity and reliability tool. The company is based out of Almería, Andalucía.

Wimu Pro has been working with Villarreal CF since the late 2010s. 

Sorare 

Sorare announced a partnership with LaLiga in September 2021 to introduce non-fungible tokens (NFTs) for all of its teams’ players, creating new revenue streams for LaLiga clubs through a new class of licences.

Thanks to the league agreement, Sorare holds the rights for all LaLiga clubs, including Villarreal CF, in order to launch NFT for all their players.

Also read: Real Madrid CF Sponsors 2024/25

Sponsors of “Estadio de la Cerámica” 

Main Sponsors 

Argenta Cerámica

Founded in 1999, Argenta Cerámica is a Spanish company that has expertise in the ceramics market. It has been acting as an official sponsor of the Estadio de la Cerámica since 2017. 

Torrecid 

Torrecid is a globalised multinational business group dedicated to providing products, services, solutions, and future trends to the ceramic and glass sectors.

In February 2017, Villarreal CF roped in Torrecid as a main sponsor for the Estadio de la Cerámica. 

Colorobbia 

Founded in 1921, the Colorobbia Group is a global leader in the field of manufacturing an Italian-born tradition of ceramics.

Since 2017, Colorobbia España has been acts as a main sponsor of the Estadio de la Cerámica. 

Porcelanosa 

Porcelanosa, a Spanish company, is a key manufacturer in the ceramic wall and floor tile sectors. It has been acting as a main sponsor of the Estadio de la Cerámica since 2017. 

Altadia 

Headquartered in Castellon, Altadia is the largest global manufacturer of intermediate products for the production of ceramic tiles. It has been acting as an official partner of Villarreal CF since 2023. 

Bestile 

Bestile is a porcelain and ceramic tiles manufacturer committed to the design and production of products ideal for interior design and architectural projects.

Official Sponsor 

TAU Cerámica 

TAU Cerámica, a leader in the ceramic tile sector, has been acting as an official sponsor of the Estadio de la Cerámica since January 2017. 

Official Partners 

Vidres 

Vidres is a Spanish manufacturer of ceramic tiles and porcelain.

Kerakoll 

Founded in 1968 in Sassuolo, Kerakoll is an Italian joint-stock company that produces mortars and adhesives for the building industry. In July 2018, it signed a partnership agreement with Villarreal CF to become an official partner of the Estadio de la Cerámica.