Following are the companies and organisations that serve as sponsors and brand partners to LaLiga club Villarreal Club de Fútbol (Villarreal CF) and enjoy a strong branding presence across their physical and digital assets.
Club Sponsors
Main Sponsor
Pamesa Cerámica
Pamesa is a designer, manufacturer, and distributor of ceramic walls and tiles. Headquartered in Almazora, Castellón, Pamesa has been the Main Sponsor of Villarreal since July 2013. According to many sources, the deal currently pays the club €5 million annually.
The city of Villarreal has maintained strong ties with ceramics, the latter being a crucial part of the former’s local production. Villarreal CF’s owner, the billionaire Fernando Roig, who also owns Pamesa, has owned The Yellow Submarine for nearly a quarter of a century and has been crucial in them becoming a LaLiga mainstay and a frequent campaigner of UEFA competitions (also, currently the Europa League champions). The club’s stadium (formerly called El Madrigal) is formally known as the Estadio de la Cerámica.
Official Sponsors
Joma
Portillo de Toledo-headquartered Spanish sports equipment manufacturer Joma serves as the official kit supplier to Villarreal CF since the 2016-17 season, when it replaced rival Chinese brand Xtep. The two last renewed their deal in June 2023, agreeing on a four-year extension deal.
Under this agreement’s extension, the Spanish brand will prolong its process of supplying the sports and training kits to the club, and likewise, the brand will possess the sole right to manufacture, market, and supply the official Villarreal CF sports kits.
Coca-Cola
Established in Spain since 1953, the American soft drinks giant also serves as an Official Sponsor to Villarreal CF. The two collaborate over several marketing campaigns and also release co-branded annual calendars.
CaixaBank
The Valencia-headquartered financial institution has been an official sponsor of Villarreal CF since 2013. The two entities have been working together for more than a decade. In 2021, it extended this important commercial agreement for four more seasons until 2025.
Ascale
Ascale, one of the seven brands of the Pamesa Group, operates in the kitchen and architectural sectors, offering cutting-edge, premium-quality solutions for a variety of applications. In February 2024, Villarreal signed a two-year partnership agreement with Ascale until 2025.
As part of this partnership, Villarreal CF will include Ascale’s logo on the back of the official matchday shirt. The club will also give visibility to Ascale in the different official sponsorship supports of the club.
OK VIP
Established in 2016, OKVIP is an online betting company operating in multiple markets across Asia. In July 2023, Villarreal CF announced that it’ll be working with OKVIP, the largest sports betting brand in Asia, which will become the Yellow Submarines’ new Official Asian Betting Partner for the 2023/24 & 2024/25 seasons.
Official Partners
ASISA
The Madrid-based healthcare insurance company serves as the official medical provider to the club since January 2016. ASISA oversees the players’ access to all medical services, including treatment, recovery, and nutrition.
Audi Marzá
Audi Marzá is a Castellón-based car dealership that holds licence for retail of Audi vehicles. Villarreal CF announced a partnership with Marzá in July 2016. The partnership with the club sees Marzá use the star power of their players and staff during its marketing events.
The two parties last renewed their sponsorship deal in October 2023, after agreeing to a two-year extension agreement until 2025.
Halcón Viajes
Halcón Viajes is a Madrid-based travel agency and an Official Partner of the club since 2015. As part of the deal, it oversees the management of the club’s official travel agency, Viajes Villarreal CF.
Teika
Teika is a personalised vending machine services provider headquartered in El Real de Gandía that serves as an official sponsor to the club’s women’s teams – both senior and academy – since October 2019. The two parties last renewed their partnership in June 2021.
Statsbomb
Statsbomb is a sports data company that is involved in sports data collection and predictive analysis for use across various sports sectors. In July 2021, the Spanish club announced a partnership agreement with the sports data company on a multi-year deal.
As part of the deal, StatsBomb data and the powerful and highly customisable analysis platform StatsBomb IQ will provide key support to the daily work of various departments within the club.
Renfe
Renfe is a Madrid-headquartered logistics and transport company that operates freight and passenger trains across the Spanish railway network. The company currently serves as an official partner to La Liga club Villarreal CF.
director11
director11 is a sports management software that offers data centralisation to optimise workflow across all facets of a football club. Based out of Madrid, the company has worked with the club for over the decade, with the last renewal of the partnership between the two parties announced in August 2019.
Wimu Pro
Wimu Pro is a data validity and reliability tool. The company is based out of Almería, Andalucía. Wimu Pro has been working with the La Liga club since the late 2010s.
Sorare
Sorare announced a partnership with LaLiga in September 2021 to introduce non-fungible tokens (NFTs) for all of its players, creating new revenue streams for LaLiga clubs through a new class of licences. Sorare has the rights for all LaLiga clubs, including Atlético Madrid, in order to launch NFT for all club players.
Sponsors of “Estadio de la Cerámica”
Main Sponsors
Argenta Cerámica
Founded in 1999, Argenta Cerámica is a Spanish company that has expertise in the ceramics market. Argenta has been serving as an official sponsor to Estadio de la Cerámica since 2017.
Torrecid
Torrecid is a globalised multinational business group dedicated to providing products, services, solutions and future trends to the Ceramic and Glass sectors. In February 2017, La Liga club Villarreal CF announced Torrecid as one of the latest main sponsors to Estadio de la Cerámica.
Colorobbia
Founded in 1921, the Colorobbia Group is a global leader in the field of manufacturing an Italian-born tradition of ceramics. Since 2017, Colorobbia España has been serving as one of the main sponsors to the La Liga’s club stadium.
Porcelanosa
Porcelanosa, a Spanish company is the leading manufacturer in the ceramic wall and floor tile sector. The company has been serving as a main sponsor to La Liga side Villarreal CF since 2017.
Altadia
Headquartered in Castellon, Spain, Altadia is the largest global manufacturer of intermediate products for the production of ceramic tiles. Altadia has been serving as an official partner to Villarreal CF since 2023.
Bestile
Bastile is a porcelain and ceramic tiles manufacturer committed to the design and production of innovative products ideal for interior design and architectural projects.
Official Sponsor
Tau Cerámica
TAU Cerámica, a world leader in the ceramic tile sector, has been serving as an official sponsor to La Liga club Villarreal CF’s stadium Estadio de la Cerámica since January 2017.
Official Partners
Vidres
Vidres is a Spanish manufacturer of ceramic tiles and porcelain. The company currently serves as an official partner to the Estadio de la Cerámica home of Villarreal CF.
Kerakoll
Founded in 1968 in Sassuolo, Kerakoll is an Italian joint-stock company that produces mortars and adhesives for the building industry. In July 2018, Kerakoll signed a partnership agreement with Villarreal CF to become the official partner of Estadio de la Cerámica.
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