Formula 1 News and Race Insights

Williams Racing and PUMA join forces

Aditya Chaudhuri Aditya Chaudhuri

British Formula One team Williams Racing have announced a new multi-year partnership with sportswear brand PUMA, which thus becomes an Official Partner of the team starting with the 2024 Formula One season. 

The agreement will see PUMA provide Williams with “official team kit and driver racewear as well as manufacturing and distributing replica apparel and accessories”.

Also read: Formula One 2023 Team Sponsors: Williams Racing

Paul Asencio, Chief Revenue Officer, Williams Racing, said:

Williams Racing is honoured to welcome PUMA as an official partner. PUMA’s dedication to excellence and performance in motorsport perfectly complements our team’s values. We look forward to bringing the thrill of Formula 1 closer to fans worldwide through an exciting new range of apparel and accessories from 2024 and beyond.

Johan Adamsson, PUMA’s Global Director Sports Marketing & Sports Licensing, added:

We are excited to start this new collaboration which is a perfect fit for PUMA with Williams Racing’s long-lasting and successful legacy in Formula One. The iconic and prestigious attitude of Williams Racing supports and fosters PUMA´s visibility and approach to be the number one sports brand in Motorsport. We will supply the best standards of race gear and teamwear to the drivers and team and together with our subsidiary stichd, we will offer replica and fanwear to the avid Williams Racing fans, consumers and motorsport enthusiasts from 2024 onwards.”

Williams and PUMA join forces together
Share this article
Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from

Formula One joins forces with KitKat

Formula One joins forces with KitKat

KitKat joins as Official Chocolate Bar Partner Formula One has announced a new multi-year partnership with KitKat, who will join as the Official Chocolate Bar of Formula One. The agreement...

Stake F1 Team Kick Sauber to part ways with both Valtteri Bottas and Zhou Guanyu after this season

Stake F1 Team Kick Sauber to part ways with both Valtteri Bottas and Zhou Guanyu after this season

Stake F1 Team Kick Sauber have announced that Valtteri Bottas and Zhou Guanyu will leave at the end of the 2024 Formula One season.

brazilian Grand Prix 2024

F1 Brazilian Grand Prix 2024 Review: Max Verstappen shines brightest on gloomy São Paulo day

It was a masterclass from reigning World Champion Max Verstappen as he won the 2024 Brazilian Grand Prix despite starting P17, putting in a drive for the ages in São...