Aditya ChaudhuriWilliams Racing have signed a multi-year licensing agreement with UK-based sports memorabilia and manufacturing firm Memento Exclusives.
The deal will see Memento Exclusives gain the rights to sell official Williams memorabilia such as signed photos, mini helmets, bodywork displays, and more through the F1 Authentics brand.
Memento Exclusives will also work on the British outfit’s car’s bodywork, re-engineering it to “unique pieces that showcase form and function, such as wheel rim tables, wheel nut lamps and more”.
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Marcus Prosser, Marketing Director from Williams Racing commented,
“At Williams we are always looking for new ways to bring our army of passionate fans closer to the action. This licensing partnership with Memento Exclusives will give fans and collectors the chance to own their very own special piece of Williams history, safe in the knowledge that it is genuine and authentic. We are also looking forward to working with Memento to create state-of-the-art show cars and simulators that will excite and engage fans around the world.”
Barry Gough, CEO & Founder of Memento Exclusives and F1 Authentics, added,
“We’re delighted to bring Williams Racing, a team with such a rich history in British Motorsport, onboard as our latest licensor. Our agreement will allow us to bring fans and collectors closer to the team and the drivers, as well as celebrate their heritage. The show cars and simulators will join our expanding collection, and to see the iconic liveries get brought to life by our Memento Exclusives team will elevate the activation even further.”
