Multi-year deal inked
British Formula One team Williams Racing has signed a new multi-year partnership agreement with global banking firm Santander, who will join the team as an Official Partner. The partnership will kick off from 2025 and Williams joining hands with the Spanish banking company coincides with the British team signing Spanish driver Carlos Sainz for the 2025 season and beyond. Santander will have their Openbank branding present on the Williams race car, driver helmets and team clothing.
Santander aims to use Williams’ global platform to connect with more customers, offer exclusive experiences including access to the paddock and driver events. Santander will also have increased branding visibility for the three US races and highlight their Openbank brand.
James Vowles, Team Principal, Williams Racing, commented,
“Williams Racing is proud to add Santander to our growing roster of iconic and innovative partners for 2025 and beyond. Joining forces with a global banking giant trusted by tens of millions of people around the world is another significant step in our transformation and we look forward to working with Santander to engage and excite fans in the years ahead.”
Juan Manuel Cendoya, Global Head of Communications, Corporate Marketing and Research of Santander and Vice Chair of Santander Spain, added,
“We are delighted to partner with Williams Racing with a tactical agreement that allows us to keep offering exclusive experiences to our customers and continue to support Carlos Sainz in his new stage. This is one of the most historic teams with the greatest legacy in F1, and complements our role as the official retail banking partner of the competition with a focus on our main markets.”
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