One of India’s fastest growing new-age gaming technology companies, Witzeal has hit a new milestone as it surpasses 29 million registered users. The company has been on a growth trajectory ever since it started its operations and has seen a rapid jump in the user base. With a rock-solid business model, Witzeal has a strong presence in real money games (RMG), fantasy sports and casual games.
The burgeoning online gaming industry is a testament to Witzeal’s onward trajectory. The company currently has 17 games in its portfolio, clogging in 1.2 million daily active users monthly. The company has also strengthened its senior leadership team and is working towards on-boarding resourceful talent from various sectors who will help the company reach more such milestones. Witzeal has recently appointed Naveen Goswami as Head of Innovation, Peush Bery as Head of Product Development and Strategy and Yogvinder Singh as Head of Technology.
Sharing his views on reaching the milestone, Ankur Singh, Founder of Witzeal Technologies, said:
“Witzeal has always endeavoured to give its users an unparalleled gaming experience. We are delighted to have reached this milestone and excited to unravel more such milestones in the coming future. We are constantly working towards innovating and providing new opportunities for our users to keep them engaged. It is the most exciting time to be in the gaming industry as we have seen a very progressive growth in this sunrise sector across verticals.
“This aligned with the recent Karnataka judgement has given us the much-needed boost to work harder to provide seamless and innovative gaming experiences to our users. We also pride ourselves on having a strong team each coming from a diverse background and bringing in the expertise that has helped us reach where we are today.
“We are excited to collaborate with these renowned and prominent OTT and UPI platforms and reach out to millions of users across the nation. As the penetration of smartphones is increasing with each passing day, we believe that these platforms are the best way to connect with our users. We look forward to reaching out to wider audiences and introducing them to a world of quality gaming experiences.”
To further help the brand increase its reach and engage more users, Witzeal has established a strong marketing team. Furthermore, with a marketing budget of ?200 crore for the year 2022–2023, the company plans to utilise this budget for marketing and branding exercise to garner more visibility and to showcase the work and to attract and retain users on the platform.
Apart from this, Witzeal has recently also partnered with prominent OTT and UPI platforms like Disney+ Hotstar, MX Player, Google, Facebook, Wynk Music and PhonePe with an aim to widen its user base and reach out to a larger target audience. The partnership will entail banner advertisements on the OTT and UPI applications along with OEMs, Google, Facebook and Programmatic. This partnership reaffirms that in a country like India, which is home to nearly 500 million mobile users, the online gaming landscape is witnessing a sea change result with 5G technology.
Witzeal forayed into the RMG segment with “BigCash” in 2017. The platform has more than sixteen in-house developed games and it uses behavioural science, technology and Artificial Intelligence to provide exceptional game-playing experiences across its platforms. Most of Witzeal’s user base is from Tier II and Tier III cities, and the company aims to target users across both urban and rural populations.
On the CSR front, the company has already spent approx. ?26 lakh during the current fiscal with a mission to support children across various verticals including facilitating education, and empowering students through scholarship programs and grants.
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